The Enterprise of the 21st Century: Assessment

Robert Kiyosaki, the creator of the best-selling sequence of “Wealthy Dad, Poor Dad” books has just lately printed a brand new ebook. This can be a evaluate of this newest ebook, “The Enterprise of the 21st Century”.

He introduces the ebook:

“In The Enterprise of the 21st Century, I will present you why it’s good to construct your individual enterprise, and precisely what sort of enterprise. However this is not nearly altering the kind of enterprise you are working with; it is also about altering you. I can present you how one can discover what it’s good to develop the proper enterprise for you, however for your corporation to develop, you’ll have to develop as nicely.”

The premise of this ebook is which you can STILL expertise success in enterprise. Regardless of the “robust occasions” which might be current because of the worldwide financial disaster, fortunes will probably be made.

However the qualifier is that you have to select correctly.

It’s a present actuality that American staff are competing with staff in each nation on the planet. Many of those staff are HAPPY to do the identical work for one-tenth (or much less) of your present wage!

For that reason – and lots of extra financial components – we live in an period of unprecedented unemployment ranges. The charges are sometimes correlated to “The Nice Melancholy” however that isn’t a good comparability.

Whereas the chances of people who find themselves unemployed could also be just like Melancholy ranges, we dwell in a totally totally different world. The extent of schooling, expertise, and mobility are 100 occasions extra superior that within the 1930’s. And but, tens of thousands and thousands of Individuals are unemployed – or “underemployed” and dealing in jobs far under their schooling and expertise. That is very true of “Child Boomers” who’ve very slim possibilities of matching their outdated jobs.

Robert Kiyosaki touches on this realityin his description of “The Money Move Quadrant”. He says ALL earnings earners fall into one in all 4 classes, or 4 corners of “The Money Move Quadrant”.

The 4 divisions are:

Worker: These persons are on the lookout for job with advantages. They’re additionally 100% on the mercy of their employers, who’re on the mercy of worldwide competitors. The objective of each worker is to have some cash left after paying all their bills.

Self-Employed: These are small enterprise house owners and sole proprietors, characterised by “Mother and Pop” shops and repair suppliers. Sadly, many displaced staff have tried to open a enterprise solely to seek out that they merely “purchased” themselves a 100-hour per week job. Additionally they shortly be taught that after they cease working they cease incomes.

Enterprise proprietor: These individuals perceive that most incomes potential is just attainable by leveraging the efforts of many, many extra. A enterprise builder creates a “machine” that operates across the clock, with out their direct enter in each stage of the method.

One of many HUGE variations within the wealth creation potential of a enterprise proprietor is the authorized and moral capability to report bills on a “pre-tax” foundation.

And the fourth quadrant is the Investor. The Investor has achieved ample wealth in order that their cash now “works” for them! That is the objective that each one individuals attempt for, if solely to succeed in the purpose the place they’ll sometime “retire”. Sadly, right this moment the overwhelming majority of Individuals can by no means retire with no drastic discount of their life-style.

In response to Kiyosaki, Enterprise house owners and Traders characterize lower than 20% of the productive inhabitants. Greater than 80% of staff should not free to direct their very own schedules – they’re tied to their job or their retailer.

Robert Kiyosaki advises that EVERYONE ought to have the objective of being a self-employed enterprise proprietor. He then writes WHY community advertising and marketing is “The Enterprise of the 21st Century” for these causes:

1. Community advertising and marketing is the simplest enterprise mannequin to transition from worker to enterprise proprietor. It’s also possible to begin part-time and transition to full-time. As well as, the price of entry could be very low – often as little as a couple of hundred {dollars}.

2. Community advertising and marketing is a system that gives leaders who’ve a vested curiosity in YOUR success. These leaders – and the accessible advertising and marketing methods – ALSO present intensive coaching to make you profitable. Typically, these coaching sources can be found for FREE or at a really low value. Be aware: it’s ALWAYS inexpensive to buy the collected knowledge of profitable individuals than to repeat their errors!

3. Community advertising and marketing offers the simplest technique of selling a product – that’s, by utilizing private relationships to supply suggestions. (As we speak these suggestions lengthen on-line to hundreds of “associates and followers”)

4. Community advertising and marketing leverages the efforts of dozens, a whole lot, and even hundreds of others. All of those persons are engaged on THEIR enterprise but additionally are making a stream of residual earnings for you.

5. Community advertising and marketing offers nearly limitless alternatives to extend your information and develop your private abilities – which makes you extra useful as a frontrunner and useful resource to others. It additionally locations you within the circle of affect of different leaders who’re within the high 1% of earnings earners and opens up further alternatives.

6. Community advertising and marketing is a scalable enterprise. There are numerous avenues open to profitable community entrepreneurs. All of those will be expanded to extend the enterprise, throughout the nation or all over the world.

7. Community advertising and marketing creates not solely wealth creation however an asset. The enterprise you construct is legacy. You may create a enterprise that can outlive you.

8. Networking advertising and marketing is one enterprise that creates residual earnings. You additionally create a number of streams of earnings – not like greater than 80% of staff who’ve one paycheck and are helpless when that ends. Residual earnings means you earn even if you end up not “working” and you’ll hardly flip it off! For these causes, community advertising and marketing really has no earnings ceiling!

9. Community advertising and marketing has no schooling conditions. You may even take part in case you are over-educated! There aren’t any obstacles based mostly on race, age, background, or some other issue that will make you “unemployable” in a typical job search. As we speak, a whole lot line up for one job opening as a janitor. In community advertising and marketing you may bypass each hurdle and begin instantly.

10. Community advertising and marketing is completely positioned to reap the benefits of trendy applied sciences. Whereas the trade has been profitable for many years utilizing solely face-to-face gross sales strategies, these new applied sciences broaden the alternatives exponentially. Particularly, the expansion of social networking offers you entry to hundreds, even thousands and thousands of individuals. It is usually a undeniable fact that thousands and thousands are on the lookout for methods to extend their earnings at anyone second.

For ALL these causes, Robert Kiyosaki concludes that community advertising and marketing IS “The Enterprise of the 21st Century”.

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