When submitting a trademark, the USPTO provides you two choices: Customary Characters or Specialised Kind (Stylized and/or Design). Let us take a look at each intimately and that ought to aid you determine one of the best ways to file in your mark.
As with all dialogue about submitting for a trademark, it’s at all times assumed that you’ve got executed your due diligence and had complete analysis performed. That being mentioned…
This selection is chosen to register “phrase(s), letter(s), quantity(s), or any mixture thereof, with no design factor and if you find yourself not claiming any explicit font, model, dimension, or colour, and absent any stylization or design factor.” In essence the USPTO is speaking about plain textual content.
To qualify for this declare, the mark entered should match inside the usual character set. This consists of letters and numbers but additionally some symbols, such because the ampersand (&), the greenback signal ($), the asterisk 9999, and many others.
Particular Kind (Stylized and/or Design)
This selection is chosen to register marks which can be “comprised of stylized phrase(s), letter(s), and or quantity(s), and/or a design factor.” For instance, if your enterprise title is proven in a sure font and that font is a crucial factor to your general model, it is likely to be a good suggestion to file it as such. That is additionally the choice you may make if submitting a brand/design. A brand might be filed by itself or along with your title.
Are you able to File for Each?
Technically, sure although not on the identical time. Two separate purposes (which means double the charges) must be filed in case you needed to decide on the usual characters and the particular kind.
Why Would I File for Each?
Most small enterprise house owners wouldn’t however as with something within the trademark world it’ll rely in your general plans for the model. As an instance you will have a reputation and a brand – straightforward sufficient, you utilize the particular kind. However let’s assume that your title goes to be proven with out the brand in quite a lot of fonts. Maybe you will have a number of product strains or your product line is geared in the direction of several types of shoppers and you’ve got totally different font types for every. Then it might be a good suggestion to additionally file the title as customary characters in order to not declare anybody distinctive look to the mark however fairly shield the title general.